YBNL new addition; Senth’s profile as a Dancehall artiste

Senth or Senthmusic, as registered on his social media accounts, is the newest addition to Olamide’s YBNL after JayBoi. The singer who was unveiled through a tweet by the seasoned label executive, Olamide, is signed to both YBNL and the label’s distribution accompaniment, Empire.

Senth whose biography is nowhere to be found on the internet is a Dancehall artiste who debuted his career in 2019 with a song titled Pon You, a single on which he featured Neeka, a female Dancehall singer. There are pointers that Senth is a Ghanaian because of the Ghana flag on the cover of the aforementioned single.

Senth’s first single under YBNL is titled Dagger, accompanied by an instant visual shot by TG Omori. Dagger is a song that figuratively portrays the male reproductive organ as a knife doing different damages to the body of a woman erotically. Senth’s Dagger, though not impressive as a label debut, samples the delivery of one or two known Reggae Dancehall songs, including Patoranking’s Another Level released around 2016.

Senth

Senth does not have the best of following with the 1,600 group of followers littering his Twitter handle created since 2014; Instagram seems to be his household by the way. The singer boasts of almost 48 thousand followers there.

The inactivity on his handles too is noticeable in the long intervals between each publications scattered on his timeline. His profiles on streaming platforms are even more desolate. At the end, you have a feeling that the singer was either as inactive as his social handles portray or some clearing has been done preparatory of the new audience he anticipated would receive him at the unveiling of his new fortune.

Senth is to settle fully into the industry with an extended body of work titled Senth of Her at an unspecified future. With the likes of Asake and Fireboy and a certain JayBoi whose only known release under YBNL is Olamide-assisted Yeobayae in January, 2022, one hopes Senth is savvy enough to survive in the label and the entirety of the industry.

Sam George Mac is a music journalist known for the reviews of several music albums and songs. He is a singer and songwriter of Afrobeats, Dancehall, Highlife and RnB with the stage name SGM — a graduate of Mass Communication from The West African Union University, Cotonou.

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